Platinum Clubs® of America
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Platinum status in the Private Club industry has been the most revered since the franchise was established in 1997 by Chairman Emeritus, John Sibbald. Over the years, the criteria have been updated to be relevant and adapt to changing times in the industry. In 2014, the categories for selection were reviewed by the Advisory Board and due to the lack of new residential communities being developed, the Residential Community category was combined with the Country Club category. The other categories that comprise Platinum Clubs of America are Golf, City, Athletic and Yacht Clubs.
2016 – 2018 Platinum Clubs of America® Election
The election to establish the top 5% of Private Clubs of Excellence takes place in the Fall of even years and is conducted over a 90-day period. A preliminary ballot is circulated to Private Club Managers around the country who have the opportunity to nominate additional Clubs to appear on the final ballot. Once complete, the final ballot is distributed to Club Managers, Presidents and Owners of America’s finest Private Clubs. To maintain transparency and accuracy, the election is conducted by a third party.
Platinum License & Recognition Awards
How important is being Platinum?
When Jay DiPietro, legendary manager of Boca West Country Club, was asked how he feels about the benefits of being elected as a Platinum Club of America and how it is communicated to Staff, Members and Board, he beamed and displayed his signature bright smile. He excitedly said, “We are so proud of being recognized as a Platinum Club of America that not only do we proudly display the logo in all of our communications to the members, the staff and the outside world, but all of our employees adorn a Platinum Club pin on their uniform. This pin is given to every employee in their new hire orientations so they can learn about the history of the Club and what an honor it is to be recognized by your peers as a Platinum Club! Knowing how special it is to be voted a Platinum Club instills a sense of pride for the Board, Members and Staff alike. It takes the entire team to achieve this status through hard work, dedication and a strong desire to succeed and exceed our member’s expectations every time they are at the Club. We hope to keep this tradition of excellence for year’s to come.”